![]() ![]() ![]() Zuboff shows that the aim of advertisers and ‘people analytics’ advocates is to use our personal data to determine our behavior. In Zuboff ’s lengthy book The age of surveillance capitalism, we learn about the strategic and often underhand means by which these data are captured, and the ‘instrumentarian’ ideology that provides the logic for this enterprise. N2 - Surveillance capitalists like Google and Amazon will do whatever they can to corner supply routes to data about us and our actions. The age of surveillance capitalism: The fight for a human future at the new frontier of power. T1 - Book Review – The Age of Surveillance Capitalism:The Fight for a Human Future at the New Frontier of Power In Zuboff relationship with technology may inadvertently support the hyped narrative that data analytics and algorithms are all-powerful.", Abstract = "Surveillance capitalists like Google and Amazon will do whatever they can to corner supply routes to data about us and our actions. ![]()
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